![]() ![]() ![]() “Never Gonna Give You Up” is the Campbell’s Soup Can of the web 2.0 era, made remarkable through repetition. The reclamation of “Never Gonna Give You Up” is a moment of equal cultural weight. After all, at the birth of rock’n’roll what made “Rock Around The Clock” so important wasn’t the music but the riots – kids ripping up seats and partying in the aisles, using the music the way they wanted to. Whatever the merits of Astley’s recording, its resurrection as a popular everysong is what should concern us now. I haven’t talked about the original song or its context in this review because they’ve been thoroughly erased. It became a distributed version of punk, and more entryist than New Pop could ever dream of being. If your illegal download of a leaked and stolen new album turns out to be full of Astley, do you really have the right to be outraged? And when the web group anonymous used “Never Gonna Give You Up” to troll Scientology members rickrolling took on a political dimension. The use of the song – the terrible suddenness of Rick – made us ask hard questions about trust, content, the complacency of our expectations. Suddenly you didn’t have to be able to remix, you could create an experience simply by the sly deployment of Astley. The rickrolling phenomenon applied this principle to the fabric of the web itself – suddenly links, the architecture of interne use, became zones of subversion. The promise of the social Internet is a democratic promise – not only can anyone create content, but anyone can remix, curate or alter content too. For music, it’s the equivalent of TIME’s 2006 “Person Of The Year: You” award – except behind that shiny mirror is the benevolent face of a young man with a big voice who’s no stranger to lovin’.Īssuming you trusted that “more” link long enough to reach it, let me offer this explanation. But more than that – rickrolling marked pop’s absorption into internet culture. Rickrolling – the practise of hiding links to the “Never Gonna Give You Up” video under apparently innocuous clickthroughs – has transformed his most famous song, turned it into an icon of surprise and the only genuine comedy record on this list. But Rick Astley is still thankfully alive, and has reacted to his song’s glorious second life with a jovial – if bemused – good humour. ![]() Never Gonna Give You Up ( part of “8TNT presents 80's Megamix, Vol.It’s rare for a song’s meaning to change so utterly so long after its release – usually it takes an artist’s death to shift the public’s relationship to a record. Never Gonna Give You Up ( part of “The Party Mix: 80s Classics” DJ‐mix) Never Gonna Give You Up ( part of a “Grandmix: The Millennium Edition” DJ‐mix) Never Gonna Give You Up ( part of “Ten Years of Pop” DJ-mix) Never Gonna Give You Up ( part of “Gay Top 50 Megamix” DJ-mix) Never Gonna Give You Up ( part of “Zipmania 7” DJ-mix) ![]() Never Gonna Give You Up ( part of “Dancemania Super Classics 3” DJ-mix) Never Gonna Give You Up ( Shut Up and Dance! The 80’s, Vol. Rick Astley, Pet Shop Boys, Forrest, Kool & the Gang, Whitney Houston, Madonna, Taylor Dayne & Black Box Never Gonna Give You Up in the Style of Korn Never Gonna Give You Up ( live, 2017‐10‐07: Glen Helen Regional Park, San Bernardino, CA, USA) Never Gonna Give You Up (Rick Astley cover) ( : Concrete and Gold SS2017: Zozo Marine Stadium Chiba, Japan) Toujours là pour toi (Never Gonna Give You Up) Universal Music Careers Universal‐Songs of PolyGram International, Inc. Mike Stock Publishing Limited Sid’s Songs Limited Songs of Kobalt Music Publishing Sony Music Publishing (Japan) Inc. Matt Aitken Mike Stock ( of Stock Aitken Waterman) Pete WatermanĪll Boys Music Ltd. ![]()
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